VOG’s strategy for fruit and vegetables: Putting the focus back on consumers

In order to appeal to new consumers, including young people, and to retain their loyalty, it is necessary to create a rich, colourful assortment featuring apples with a distinct personality. VOG’s work on its brands fully exemplifies this approach.

October 10 , 2024

Hamid El Maloui (VitaBlue): “Planasa’s raspberry varieties Adelita and Pink Hudson® allow to extend the season by almost two months”

VitaBlue, one of the main raspberry growers in Morocco, has reached an average yield of 15 tonnes per hectare in hydroponic with Adelita, and now is planting Pink Hudson.

August 19 , 2024

Sun World sets the pace for industry innovation

Ever since they disrupted the produce business in the 1980s by introducing new proprietary fruits and vegetables to an industry accustomed to commodities, Sun World has been at the forefront of what’s next in the industry.

June 25 , 2024

GreenTech Amsterdam 2024: Unveiling the future of horticulture

Dive into the forefront of the horticultural chain and explore the solutions for the challenges growers face.

May 28 , 2024

The roots of North America’s largest grapevine nursery 

For growers, Sunridge Nurseries has become a familiar name, with an earned reputation for their honesty, integrity and commitment.

April 24 , 2024

AUTUMNCRISP Brand Grapes Pique Consumer Interest

AUTUMNCRISP® grapes are transforming the table grape category, and consumers are taking notice.

October 24 , 2023

EPA Approved Berrisys - Blueberry postharvest protection technology makes its way to the U.S. market

Berrisys is a laminated plastic, dual-release, sulfur dioxide-generating sheet manufactured by Tessara that uses the same technology as world-leading Uvasys, which is used to keep grapes fresher for longer.

August 22 , 2023

Natural Delights’ Medjool dates: A harvest of tradition and innovation

As the category leader in North America, Natural Delights is equipped with innovation, marketing support, and merchandising expertise that continues to drive new consumers to the date sector.

October 24 , 2022

How to stop internal browning in cherries during post-harvest with innovative solutions

Thanks to the research conducted by Liventus, this season there are new solutions that will be able to decrease internal browning’s severity and intensity.

September 20 , 2022

C&L Fruits: Export and production of the freshest fruit from the Southern Hemisphere

Having fresh, tasty and quality fruit throughout the year is essential for consumers around the world. The Chilean company C&L Fruits is recognized worldwide as a leading company in the production and export of quality fresh fruit.

October 25 , 2021