Sun World Autumncrisp's global marketing campaign, expanded supply pay off

Sun World’s Marketing Vice President Dr. Jennifer Sanchez and Senior Marketing Manager Dané Joubert told FreshFruitPortal.com at Fruit Logistica in Berlin that the extensive campaign was launched in August 2023, with a focus on elevating consumer awareness and engagement.

February 20 , 2025

Agrovision sells out first batches of locally grown berries in China

The locally grown blueberries, sold under the Meiyili brand, sold out within 24 hours of hitting the market.

February 20 , 2025

Drop in sales of ag tractors and combines in U.S. and Canada

AEM Senior Vice President Curt Blades said the organization is seeing a continuation of slow sales throughout 2025.

February 20 , 2025

Hortifrut obtains LEAF certification in Morocco and Peru

The company seeks to broaden its LEAF Marque coverage within the EMEA region, complementing existing certifications in Spain, Portugal, and other areas in the Americas.

February 20 , 2025

The Almond Board of California secures additional funding from the USDA

The Board has received a total funding of $13 million that can be expended over 5 years to support the expansion of promotional activities, new market research, and the development of innovative strategies.

February 20 , 2025

Fresh Del Monte wins a SEAL Business Sustainability Award

SEAL has given Fresh Del Monte the recognition four times in the last five years. 

February 19 , 2025

How the return of South African apples and pears to Thailand will benefit the industry

The country's agriculture minister, John Steenhuisen said the market access comes at a time of concern for South African farmers amongst political tensions with the U.S.

February 19 , 2025

Chilean cherries on stranded ship arrive in China

The Maersk Saltoro vessel arrived at the port of Nansha on February 17 after being stranded at sea for 52 days carrying 1,353 containers of Chilean cherries.

February 19 , 2025

Produce Distributors Association adds Procacci president to its board

Procacci replaces Mike Maxwell, who has played a pivotal role in transforming PDA from a grassroots advocacy group to the premier organization representing wholesale receivers nationwide.

February 19 , 2025

GrubMarket acquires Bay Cities Produce

This acquisition brings significant operational synergies between Bay Cities Produce and GrubMarket’s Daylight Foods, one of the largest food service companies in California.

February 19 , 2025