VOG’s strategy for fruit and vegetables: Putting the focus back on consumers

In order to appeal to new consumers, including young people, and to retain their loyalty, it is necessary to create a rich, colourful assortment featuring apples with a distinct personality. VOG’s work on its brands fully exemplifies this approach.

October 10 , 2024

Sinclair and Zespri launch compostable label

Zespri stated it intends to replace all labels with the new T55 label during a transition period next year.

October 10 , 2024

Pink Lady Europe Association producers anticipate a fruitful season

This growth trend is happening within a global apple market that is shrinking to 10.2 million tons, and the apple harvest potential in Europe being one of the lowest in the last ten years.

October 10 , 2024

BLOOM FRESH expands breeding portfolio to blueberries

Inka’s Berries, founded in Peru, is a blueberry breeding program responsible for creating premium varieties such as Abril Blue+ and Alessia Blue+.

October 09 , 2024

Tomra Food strengthens AI technology offering and highlights Valencia HQ

October 09 , 2024

Fresh Del Monte to bring Rubyglow pineapple to Europe in early 2025

This red-shelled pineapple has a red outer skin, bright yellow flesh, and a new, sweet flavor similar to Del Monte Gold ® Extra Sweet pineapples.

October 09 , 2024

Peruvian avocado season ends with the incorporation of small producers

Juan Carlos Paredes, president of ProHass, spoke to Freshfruitportal.com about the importance of incorporating small producers for the Peruvian avocado industry.

October 09 , 2024

Sun World expands North American presence with growing licensee community

Sun World's widening network of licensed growers and marketers spans the globe with offices in the United States, Europe, Australia, South America, Israel, and North and South Africa.

October 08 , 2024

Canadian produce industry members to voice concerns ahead of federal elections

The fresh fruit and vegetable industry is an important part of the country;s economy that works to improve the health of Canadians while contributing $15 billion annually to the local GDP. 

October 08 , 2024

SanLucar receives award for corporate social responsibility in Spain

During a ceremonial event at the Valencia Congress Palace, SanLucar’s founder and owner, Stephan Rötzer, accepted the award from the president of the Chamber of Commerce.

October 08 , 2024