The São Francisco Valley accounts for 95% of all Brazilian grapes produced for export, but the valley has only five agricultural inspectors to analyze and release the product.

The vestiges of Tropical Storm Hilary, previously classified as a Category 4 hurricane when it was raking across the Pacific before crashing ashore in Mexico, brought record-breaking rainfall to Southern California.

With approximately 30% of the crop harvested when the hurricane hit, it is projected that 35% of the remaining crop – 25 million boxes – has been lost.

The fully integrated campaign – expected to be the largest ever for a branded grape – aims to raise retail and consumer awareness and stimulate demand for these grapes.

The financing provided by BID Invest will support Pura Fruit's growth strategy by expanding its agricultural production through the planting of 150 new acres of table grapes, increasing water storage capacity, and the installation of covers on plantations.

Fruit World’s grape program features different varieties and runs from late July through October.

Similar to Mexico and Coachella, Central California is experiencing a delay of approximately 10-14 days in its harvest.

After a high-priced early Jalisco deal, Mexico’s traditional Sonoran production was delayed and otherwise set back by unseasonably chilly temperatures.

Sun World launched the all-new Ruby Rush brand red seedless grapes, an ideal replacement for traditional early-season red seedless grapes like Flame Seedless and other red varieties throughout the season.

The campaign places a strong emphasis on creating visually appealing experiences for customers.