PMA Chile promotes fresh fruit at Santiago Marathon

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PMA Chile promotes fresh fruit at Santiago Marathon

Chile's fruit industry gave runners an extra energy boost with a 2o metric tons (MT) donation of fruit at last weekend's Santiago Marathon.

Participants gobbled 9MT of grapes, 6MT of bananas and 5MT of apples as part of Produce MarketingĀ Association (PMA) Chile's, 'I'd eat fruit' campaign, which kicked off with the IronmanĀ  Triathlon 70.3.

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The iniative was supported byĀ  the PMA Chilean Country Council, Dole, Subsole, David del Curto, supermarket retailer Jumbo, porta and fullrunners.

Chilean Country Council PMA president Miguel Allamand, said the campaign was part of the organization's interest in promoting healthy living.

"Fruit isĀ an important partĀ of sporting activities inĀ Chile and the school life ofĀ every childĀ in the country. As Chile is oneĀ of the mostĀ prominent fruit producers inĀ the world, weĀ have aĀ growing concernĀ that fruit is availableĀ to everyone in theĀ country."

About 27,000 people lined the streets outside the La Moneda Government palace to watch the event comprising three races of 10 , 21 and 42 kilometers.

Related stories: Fruit consumption programme launched in Chilean schools

www.freshfruitportal.com

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