As part of Pink Lady’s “Great Produce Pink Out Display Contest” that ran in New World North Island stores from Oct. 1-31, the display was a hit with both judges and customers.
“I’ve seen impressive fruit displays all over the world. However nothing prepared me for the sheer amazingness of this display,” Pink Lady Apples New Zealand marketing manager Lisa Cork said in a release.
“The concept of a full size model wearing bags of Pink Lady® apples and being wrapped in point of sale that increases breast cancer awareness…quite simply I think it is the best display contest entry I have ever seen.”
At New World Howick near Auckland, the decision to go bold was born when the store manager set a goal to win The Great Produce Pink Out competition for 2017.
After viewing photos of previous winning entries, the decision was made to do something big, bold and completely unique.
“The ‘Pink Lady’ theme gave me the inspiration to have a mannequin,” said store customer services manager Mazz Mitchell.
“And what better way to promote the Pink Ribbon and breast cancer awareness then to have a lady as the centrepiece. After that, the idea just fell into place.”
Mitchell said the display took just over two hours to build and used approximately 120kg of bagged fruit to create the dress.
“Our customers started talking about it and photographing it from the moment we completed the display. It has definitely captured attention!” Mitchell said.
Cork said Pink Lady Apples New Zealand entered into a partnership with the Breast Cancer Foundation New Zealand two years ago.
“One of the major ways we communicate this partnership and draw attention to breast cancer is via POS at supermarkets who stock Pink Lady® Apples,” Cork said.
“We are thrilled that stores like New World Howick take the opportunity to communicate our breast cancer partnership message and support us with amazing displays like this.”