U.S.: Cuties continues to shine with Millennial and Gen X parents

April 23 , 2018

With the California Cuties season coming to an end this month, Sun Pacific’s flagship brand has seen an increase in preference and purchase intent among young parents. 

A 2017 Brand Love study conducted by youth research firm Smarty Pants named Cuties the preferred produce brand of parents at the start of the citrus season.

Following this season’s ‘100 Days of Sunshine’ campaign, marketing research by W5 shows Cuties remains the preferred mandarin brand of parents.

“The positivity of our brand and family-friendly focus resonates with parents. Our goal this season was to nurture deep, long-lasting relationships with parents to increase engagement, brand preference and drive customers to our retail partners”, said Howard Nager, Sun Pacific’s vice president of marketing and business development.

Cuties’ innovative partnership with iHeart Media and social influencers during the campaign allowed for custom experiences with audiences, approaching nearly half a million people in total.

Two contests, one in which two children went backstage at the iHeart Media Jingle Ball in Miami to interview celebrities, and the other encouraging Cuties fans to share stories under the hashtag #ShareSomethingSweet with the chance to win thousands of dollars, garnered nationwide entries across different social media outlets.

Cuties also partnered with hundreds of popular parenting, food and lifestyle influencers, who curated DIYs, recipes, and family-friendly activities, reaching more than 36 million parents.

This content was then reposted on Cuties’ own social media channels, with the brand seeing a 200% growth in its Facebook page and a newly-launched Instagram page.

The 100 Days of Sunshine campaigned started on November 1st and concluded on February 17th, National Random Acts of Kindness Day.

“100 Days of Sunshine was more than a campaign. At a time when families across the country needed it the most, Cuties reminded them to share sweetness and kindness with those around them”, said Nager.

He said Cuties will be in most retailers through April or until they sell out, and Summer Cuties will be in select retailers by June.

www.freshfruitportal.com

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