Kiwifruit in Charts: After roller coaster prices, how will Italy enter the U.S. market?

October 02 , 2018

In this ‘In Charts‘ series of mini-articles, Colin Fain of data visualization tool Agronometrics illustrates how the U.S. market is evolving. In each series, he will look at a different fruit commodity, focusing on a different origin or topic in each installment to see what factors are driving change.

Looking over the kiwifruit data published by the USDA for Italian imports, the first thing that struck me was the variability in the pricing over the last couple of years. Italy does follow the much more stable California, indicating there is a relationship between the two origins, so I wanted to take a bit of a look at what the USDA tells us about Italian fruit on the markets as we head into the Northern Hemisphere season.

US Kiwifruit Shipping Point prices by origin

(Source: USDA Market News via Agronometrics)

Through the volumes, we can start to see a story form that helps explain this wild ride.

From the 2011-12 season to 2014-15, imports of Italian kiwifruit grew very steadily by an average annual rate of 5.9%. That period also saw prices generally go up, which is usually a great sign for any category. The 2015-16 season, however, saw a dramatic increase from 51.9 million pounds the previous season to 83.6 million pounds, sending a shock through the system and knocking prices down to the lowest levels seen for half a decade. Last year saw an average price of US$20.54 per case, a 50% increase on 2015-16. This recovery came at a price though – due to frosts and pests Italy sent just 46.8 million pounds, down 44% from 2015-16. 

Italian kiwifruit movements in the U.S.

 

(Source: USDA Market News via Agronometrics)

As a side note, I am very happy to see that as of last season, the USDA began reporting U.S. values from the California Kiwifruit Commission to cover internal production much more completely. It’s still early days to be able to derive objective trends with only one year of complete data, but we are very much looking forward to covering California’s 2018-19 season next year.

US Kiwifruit Movements by origin

(Source: USDA Market News via Agronometrics)

In our ‘In Charts’ series, we work to tell some of the stories that are moving the industry. Feel free to take a look at the other articles by clicking here.

Agronometrics is a data visualization tool built to help the industry make sense of the huge amounts of data that you depend on. We strive to help farmers, shippers, buyers, sellers, movers and shakers get an objective point of view on the markets to help them make informed strategic decisions. If you found the information and the charts from this article useful, feel free to visit us at www.agronometrics.com where you can easily recreate these same graphs, or explore the other 20 fruits we currently track, creating your own reports automatically updated with the latest data daily.

To welcome kiwifruit professionals to the service we want to offer a 5% discount off your first month or year with the following coupon code: KIWIS

The code will only be good till the 16th of October, so visit us today.

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