SEKOYA recruits new team members to meet increasing demand

PRESS RELEASE
The SEKOYAĀ® B2B Network, known for its high-end blueberry varieties, continues to grow, bringing in two new team members from the industry to meet the increasing worldwide demand. Marianela Rodriguez Bejarano joined the team in October 2023 as additional Business Operations Specialist, and Mark W. David will strengthen the team as General Manager in the Americas.
āWe are very pleased that Marianela and Mark chose to join us. With the strong talent in our SEKOYAĀ® Team, we are well-equipped to execute our goals for 2024,ā says Holger Brandt, General Manager of SEKOYAĀ®. Marianela and Mark both have worked in the industry for many years and bring the fundamental experience we were looking for.
Marianelaās 14 years of management and project development experience in the fresh produce business make her a valuable asset as Business Operations Specialist for SEKOYAĀ®. In her career, Marianela has managed the commercial businesses of citrus giant CPF (Consorcio de Productores de Fruta) in Peru, interacting with 55 associates/growers and more than 100 clients. In 2017, Marianela joined SanLucar Fruit in Spain where she spearheaded projects for exotic fruits, managing the companyās procurement of 7 different products. Her insights in field production and export operations positions the SEKOYAĀ®B2B platform well in their global expansion strategy.
āI am very happy and excited to start a new chapter in my professional life and be part of the SEKOYAĀ® Family. Although blueberries are a new product for me, I am sure my background and experience qualify me well in supporting the inspiring vision and approach that attracted me to SEKOYAĀ® in the first place. I look forward to the many new insights and great experiences that lie ahead.ā
Mark David takes on the role of General Manager North America where he will lead SEKOYAĀ®ās strategy and innovation projects as the B2B Network continues its global expansion.
Mark brings over 15 years of Sales and Marketing experience in the fresh produce industry having worked for large growers in Australia and across the Americas. With most of his career focused on supplying major retailers around the globe, this role positions him well to drive SEKOYAĀ®ās strategic initiatives and continued growth trajectory.
Prior to joining SEKOYAĀ®, Mark served as Director of Sales for four years with United Exports (OZbluĀ®). He earned a Bachelor of Business Degree and Diploma in Marketing from Auckland University in New Zealand.
āIām humbled to join the team at SEKOYAĀ®. Iāve admired the progress they have made in the premium blueberry category, especially as it relates to innovation and providing a solution for 52-week supply with the new SEKOYAĀ® high chill varieties. I look forward to putting my experience in building brands and growing customer engagement to use at SEKOYAĀ®. Our goal is to drive both consumption and category growth by ensuring customers can have the best eating blueberry experience every week of the year. Iām excited to work with the talented team at SEKOYAĀ®, our grower members and retailers to achieve this.ā