Oppy will keep Envy apples coming all year-round
The taste of sweet apples doesnāt come with an expiration date. Through a press release, grower, marketer, and distributor Oppy announced Envy apple supply is undergoing a smooth transition from the Washington season to arrivals from the Southern Hemisphere.
With fruit rolling in from New Zealand, Chile, and South Africa, the companyās global program aims to keep an uninterrupted supply of apples to U.S. stores even as temperatures rise.
āThe transition this year has been especially smooth,ā said Piers Hanbury, Oppyās executive director of apples, pears, and category development. āFrom growing conditions to logistics, the Southern Hemisphere crop positions us to keep pace with growing demand.ā
Envy apples: a fan favorite
Roger Aguirre, Oppyās director of apples and pears, said the companyās global program owes its success to a strategic alignment with international partners, which allows them to keep produce aisles of American grocery stores well-stocked.
āOur year-round program is built on the foundation of delivering the very best eating experience, and itās what our retail partners can continue to count on from Oppy,ā Aguirre said.
In the consumerās eyes, Envy apples keep standing out among the competition, the company said, and demand and loyalty keep growing: two out of five shoppers bought the variety for the first time in the past year, Oppy says, while fans are spending 1.8 times more than the average apple shopper.
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