The firm secured immediate enforcement for the removal of unauthorized Sugrathirtyfive vines, commercialized under the AUTUMNCRISP brand.

The Andean country’s campaign has been marked by varietal replacement, where seedless cultivars are king.

As production costs rise, the firm is rethinking how it breeds and commercializes fruit, but the executive outlines why patience and partnerships matter more than speed.

Right at the midpoint of the current campaign, the country reports clockwork-like production, with shipments halfway through the initial estimated volumes.

Sun World International added 10 new marketers to its global licensee network in the fourth quarter of 2025. The company also expanded its longstanding relationship with Sun Pacific, which now also serves as an authorized importer for the firm's varieties in North America. Sun Pacific is a California-based, vertically integrated grower, marketer, and importer known for […]

Despite improvements in product and prices, the US market presents challenges for the industry due to a supply overlap with Peru.

The additional supply ranks the fruit giant among the largest importers of Peruvian table grapes in North America. 

From tariff pressure to port congestion, exporters faced a more complex playing field this year. The industry’s response signals a tighter focus on quality, timing, and collaboration.

Slow and steady, the company started the 2025-26 season with low volumes destined for high-paying US customers. But the producer is also being cautious, aiming for a diversified market strategy for the upcoming years. 

The Asian giant’s surge in production and exports is mainly driven by technological innovation, including rain shelters and new year-round varieties.