The fully integrated campaign – expected to be the largest ever for a branded grape – aims to raise retail and consumer awareness and stimulate demand for these grapes.

The financing provided by BID Invest will support Pura Fruit's growth strategy by expanding its agricultural production through the planting of 150 new acres of table grapes, increasing water storage capacity, and the installation of covers on plantations.

Fruit World’s grape program features different varieties and runs from late July through October.

Similar to Mexico and Coachella, Central California is experiencing a delay of approximately 10-14 days in its harvest.

After a high-priced early Jalisco deal, Mexico’s traditional Sonoran production was delayed and otherwise set back by unseasonably chilly temperatures.

Sun World launched the all-new Ruby Rush brand red seedless grapes, an ideal replacement for traditional early-season red seedless grapes like Flame Seedless and other red varieties throughout the season.

The campaign places a strong emphasis on creating visually appealing experiences for customers.

Table grape export volumes increased by 20,000 tons to more than 130,000 tons – worth more than $570 million – lower than the industry’s pre-Covid peak, but an improvement on the past two seasons. 

The ability to respond to the changes in consumer trends and preferences in northern markets led the sector’s success, with varietal change to seedless grapes and patented cultivars playing an important role. 

The drop can be attributed to multiple factors, including a decrease in the area dedicated to table grape cultivation and unfavorable climatic conditions in the central region of the country, which have adversely affected yields.