With the end of the US table grape season, the LA-based company is putting the love on the shelves with a new Shine Muscat hybrid—but the offering is only one part of a broader strategy.
Sun World’s Marketing Vice President Dr. Jennifer Sanchez and Senior Marketing Manager Dané Joubert told FreshFruitPortal.com at Fruit Logistica in Berlin that the extensive campaign was launched in August 2023, with a focus on elevating consumer awareness and engagement.
Rafael Ortiz Quezada, Agronomist and Vice Minister in charge of scientific and technological affairs at the Ministry of Agriculture, spoke with Freshfruitportal.com about introducing and growing the fruit in the country.
The uptick in production and exports is mainly attributed to an increase in harvested areas, new table grape varieties, and improved cultivation practices.
In the produce market, things change frequently based on availability and popularity. Discover how one grape brand perfected the art of keeping up and staying at the top of its game on both fronts.
However, the state's grape-bearing acreage has been experiencing a gradual decline, marking a fifth consecutive year of reduction in 2023.
The new products were presented at the firm's Mid-to Late-Season Table Grape Field Day at their Center for Innovation in Wasco, California.
FreshFruitPortal.com spoke with Sergio Rene Lugo, director of Mexico Table Grapes, of the Association of Table Grape Producers of Sonora-Mexico, to clarify the campaign’s projections.
AUTUMNCRISP® grapes are transforming the table grape category, and consumers are taking notice.
Sun World launched the all-new Ruby Rush brand red seedless grapes, an ideal replacement for traditional early-season red seedless grapes like Flame Seedless and other red varieties throughout the season.
