The US is the category’s main destination, with year-on-year growth of over 11 percent.

Fruit picking began nearly a month earlier than the regular window for the area and almost two months earlier than the start of last year's campaign.

Sun World International, a global leader in fruit genetics and licensing, celebrated its 50th anniversary during its 2026 Symposium and Field Days, marking five decades of innovation that have helped shape the fresh produce industry. The company also honored Board Chairman David Marguleas for his 40 years of leadership and contributions to the company, establishing […]

While US demand remains robust, suppliers face a complex retail landscape where precise timing and volume management are critical to avoiding price volatility.

Following years of mounting pressure, exporters have successfully recalibrated their trade focus, moving beyond their reliance on the Chinese market to reach new heights in Southeast Asia.

Bloom Fresh, a global leader in fruit breeding and genetics, today announced two strategic leadership appointments designed to strengthen customer engagement, accelerate market development, and support growing global demand for its branded fruit varieties. Effective immediately, Fiachra Moloney assumes the newly created role of Director of Growth and Market Development, while fresh produce industry veteran […]

The variety, which has only 10 vines planted and is currently in a trial run, has a slightly numbing sensation upon the first bite. 

Abundant reservoir levels and snowpack surplus are providing a critical opening for growers to improve fruit size, uniformity, and overall postharvest quality.

The funds come after the USDA denied extra funds to stop the spread of Pierce’s Disease, an incurable bacterial malady that kills vines. 

The country's crop has expanded for seven straight years, with the USDA estimating the 2025/26 harvest near 15 million tons.